Longhi
ANNIVERSARY
Client: Longhi
Location: Milan
Format: 3D Holo Shows
60 YEARS OF LONGHI
From the carefree notes of "La Dolce Vita" by Fellini to the moon landing: history and future come together in a single holographic production to celebrate the 60th anniversary of the Longhi showroom, home of Luxury Living. With many international guests present who came to Italy for the annual Salone del Mobile.
CONCEPT
The holographic show produced by ONE THOUSAND™ revived and exalted the historical moments that saw the rise of Longhi. The theme was developed based on a throwback to the past among the icons of the 60's. Among these, the seductive personality of Brigitte Bardot stands out. A figure that marked a piece of the brand's history by posing on one of the iconic Longhi armchairs in a film.
