Arena FW20
Heroes
FASHION SHOW
Client: Arena
Location: Mosaic Pool - Foro Italico, Rome
Format: Grand Shows
COLLECTION
Where sport meets art, ONE THOUSAND™ creates a Fashion Show presenting the new Arena swimwear collection. New this year, a line dedicated to professional athletes participating in the Tokyo 2020 Olympic Games.
LOCATION
The venue for our show is the Mosaic Swimming Pool, an icon in Italian swimming at the Foro Italico in Rome. The challenge was to create a stage entirely underwater for our dancers. We added coordinated appearances by divers and synchronized swimmers from the national swimming team.
WATER SCREEN
Our latest technology: a water screen that creates special scenic effects with moving holograms. On this particular surface we projected logos and particle effects, and finally 3D visuals of the bathing suit Arena designed for the Olympic athletes.
PRODUZIONE
& SET-UP
ONE THOUSAND™ took care of the entire production of the show, from the technical and artistic points of view:
Show production: concept and show dramaturgy, recruiting and coordinating artists, choreographic and musical composition, direction and artistic direction.
Visual Design: motion graphics for stage and water screen projections.
Stage Design: underwater stage, stage lighting, frontal water screen, artist backstage area. For the water spray system on stage we thank our technical partner, Termar 3000.
Light design: AVL technical coordination, light design and stage effects.
FASHION SHOW
An event of strong emotional impact in the name of innovation and experimentation. Guests enter on the notes of David Bowie's "We can be Heroes”: international buyers, distributors, bloggers, journalists and agents are ready to see the exclusive presentation of the new Arena swimwear concept.
TOKYO 2020
A different scene for each line of swimwear inside the collection. One of the lines is inspired by Japan: oriental sounds and Asian settings brought guests to the host country of the next Olympic Games. The message Arena wants to get through is the athlete's commitment and desire to achieve a goal, identifying in the figure of the Olympic champion.
